About us
Sales and Marketing Misalignment Is Costing You Revenue.
After decades working inside and alongside B2B SaaS companies, we kept watching the same problem repeat itself. Smart teams. Real budgets. Genuine effort. And a pipeline that just… stalled.
Every team was working hard.
Nobody Was Winning.
“Sales and marketing were pulling in different directions. Different ICPs. Different personas. Different definitions of qualified. Everyone working hard. Nobody winning.”
Company after company was spending $20,000 to $50,000 on consultants who would disappear after the engagement. Months of discovery. A report that sat on a shelf. Or software full of dashboards nobody knew how to act on. Either way, six months later the pipeline was still stalling and nothing had changed.
Months would pass. The pipeline would stay stuck.
The problem was never effort. It was never budget. It was alignment. And nobody was fixing it at a price or a pace that actually worked.
We watched leadership call meeting after meeting trying to close the gap. The issue was never the people. It was the absence of objective data both teams could agree on.
We Built Infrastructure.
Not A Consulting Practice.
A system runs the same rigorous process every time. No opinions. No billable hours. No disappearing after the engagement ends.
GTM Alignment measures sales and marketing alignment the same way a finance team measures revenue, consistent methodology, repeatable process, a number everyone can agree on.
One questionnaire. The gap between their answers is the data.
Your Misalignment is real.
We measure it objectively, and provide the path to fix it.
Leadership, sales and marketing complete it separately. 15 minutes. No coordination required.
We measure the gap across every dimension of GTM: ICP, messaging, enablement, and more.
Your GTM Health Score, gap analysis, and 90-day priority roadmap. Delivered > FAST.
Why We Priced It The Way We Did
You Shouldn’t Need A $10,000 Budget To Know Why Your Pipeline Stalls.
Leaders should know exactly where their GTM is breaking down without committing to a five-figure engagement and waiting 8 weeks for a report. We built a system that delivers better quality of insight, objectively scored, team-verified, and actionable, for $497 because the value is in the data. Not the delivery mechanism.
