Sales and Marketing Misalignment Is Costing You Revenue
We measure the gap across 12 dimensions, score it objectively, and deliver a prioritized roadmap to fix it in 24 hours.
Marketing Reality
“We need more leads. We’re hitting our MQL targets but sales says they’re not good enough. We’re running more campaigns, spending more budget, but nothing changes.”
Sales Reality
“These leads are terrible. Wrong titles, wrong company size, not ready to buy. We’re wasting hours on conversations that go nowhere. We need better leads, not more garbage.”
Leadership Reality
“We’re spending more on marketing every quarter. Sales is complaining louder. And the pipeline still isn’t growing. Something’s fundamentally broken, but nobody can tell me what.”
The Real Root Cause
Here’s what’s actually happening:
Marketing operates in a silo with different ICP assumptions than sales. Campaigns target one persona, but sales wants to talk to someone completely different. Lead scoring measures activity and engagement, not actual fit. Everyone works incredibly hard. Nothing improves.
Your entire funnel breaks at the handoff point. The leads marketing generates don’t match what sales needs to close. Sales wastes time qualifying out bad fits. Marketing gets blamed for “low quality.” Sales gets blamed for “not working the leads.” Leadership sees the budget increase and the pipeline… doesn’t.
This isn’t a people problem. It’s an alignment problem.
what we do
We Fix the Disconnect Between Marketing and Sales, Fast
GTM Alignment diagnoses exactly where your funnel breaks down and delivers a prioritized roadmap to fix it. Optional monthly tracking and full implementation playbooks are available as add-ons. Consulting-quality analysis. Delivered within 24 hours of all responses.
Good News
We can Fix it
Your Alignment Gap is Costing You Pipeline
Your funnel isn’t broken because of effort or budget. It’s broken because marketing and sales are operating from different playbooks. Different ICPs. Different personas. Different definitions of “qualified.”
Until that gap closes, no amount of campaigns or cold calls will move the needle.
And Why traditional solutions fail
✗ Require extensive onboarding
✗ Hours explaining your business
✗ Give you a 60-page report full of insights
✗ Then disappear, you’re left to figure it out
✗ No ongoing guidance as you execute
✗ Timeline: 4-8 weeks minimum
✗ Require months to get up to speed
✗ Marketing-focused, not full-funnel
✗ May not address sales alignment gaps
✗ Expensive, slow to show ROI
✗ Problem: One side of the problem, full-time price
✗ Redesign your website and positioning
✗ Misses the funnel disconnect entirely
✗ Fixes collateral. Ignores the handoff
✗ Sales still doesn’t know who to talk to
✗ Problem: New messaging, same old pipeline stall
What You Actually Need
Someone to quickly diagnose the specific gaps between what marketing delivers and what sales needs, give you a prioritized roadmap to fix it, show you exactly HOW to execute each fix, and guide you through implementation, without the extensive onboarding process and enterprise consulting fees. That’s exactly what we built.
A complete system, not just another report
GTM Alignment isn’t a report you file away. It’s not software that shows you data without context. It’s not consulting that requires weeks of discovery meetings. It’s a complete diagnostic and implementation system that identifies your specific funnel gaps, tells you exactly what to fix and how to fix it, and guides you through execution.
1. complete diagnostic
Full funnel assessment across 12 critical dimensions. Stakeholder interviews with marketing, sales, and leadership. Root cause analysis, not just what’s broken, but why.
You get: An executive diagnostic report with specific misalignment examples from your actual funnel. Delivered in 24 hours, not 8 weeks.
2. Prioritized Roadmap
Alignment gaps ranked by pipeline impact. Quick wins you can execute in 30 days, structural fixes in 60-90 days. Resource requirements and expected impact for each initiative.
You get: A clear implementation roadmap with priorities not 47 recommendations with no sense of where to start.
3. Implementation Playbooks
Step-by-step execution guides for each fix. Stakeholder alignment templates, meeting frameworks, and success metrics. Real examples from other B2B SaaS companies.
You get: Action playbooks with the HOW, not just the WHAT so you’re never left figuring out implementation alone.
4. Ongoing Guidance
Monthly check-ins on implementation progress. Real-time problem solving as you execute. Roadmap adjustments based on what’s working, with accountability built in.
You get: A guided partnership that keeps you on track not a consultant who disappears after delivery. Cancel anytime.
Why we built this (And why it works)
GTM Alignment was built on three decades of combined marketing leadership and sales experience, watching the same problem play out at growth-stage B2B SaaS companies: marketing and sales working incredibly hard, spending real money, and the pipeline just… stalling. The issue was never effort. It was alignment.
24 Hrs
Diagnostic delivered
12
Alignment dimensions analyzed
Series a-c
Built exclusively for you
Marketing and sales were pulling in different directions. Different ICPs. Different personas. Different definitions of “qualified.” Everyone is working hard. Nobody winning.
Company after company threw $20K–$50K at consultants who’d disappear after the presentation. Reports sat on shelves collecting dust. Teams bought software that showed dashboards full of data they didn’t know how to act on. Months would pass. The pipeline would stay stuck.
The pipeline would stay stuck. The problem was never effort. It was never the budget. It was the alignment, and nobody was actually fixing it.
GTM Alignment exists to fix that. Fast diagnosis. Clear priorities. Step-by-step execution. Ongoing guidance. No endless discovery meetings. No shelf reports. No guessing.
Just a straight path from “something’s broken” to “here’s exactly how to fix it.
We analyze alignment across 12 critical dimensions:
Each dimension gets an alignment score. The gaps become your prioritized roadmap. The fixes become your implementation plan.
Find out why your pipeline stalls, and how to fix it!
If marketing, sales, and leadership want different things, your pipeline will stay stuck. The solution isn’t working harder, it’s getting aligned on who you’re targeting, what you’re saying, and how leads move through your funnel.
What happens next
1. Start With the Diagnostic
Complete the proprietary questionnaire separately with your sales and marketing teams. We calculate the gaps, generate your GTM Health Score, and deliver a 90-day roadmap. Done in 24 hours. ($497 one-time)
Add Monthly alignment tracking
Stay aligned with monthly pulse questionnaires, updated Health Scores, and delta tracking so you always know if alignment is improving, or slipping. Cancel anytime. ($297/month)
Accelerate with messaging
Go deeper with a full Messaging Framework,ICP definition, buyer personas, positioning, sales talk tracks, and objection handling, so every conversation starts from the same playbook. ($497 one-time add-on)
Your pipeline starts moving
Your roadmap is ready. Your playbooks are built. Sales and marketing are finally working from the same playbook. Watch lead quality improve, conversion rates climb, and the pipeline arguments disappear. This is what alignment feels like.
GET YOUR PIPELINE DIAGNOSTIC
Expose the gap between sales and marketing before it costs you another quarter.