Your Pipeline problem is an alignment problem.

GTM Alignment helps growth-stage B2B SaaS companies keep sales and marketing aligned through a proprietary alignment diagnostic and recurring operational accountability system. Delivered 24 hours after all responses are in. Starting at $497. Nobody argues with a number.

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Sound familiar?

Everybody’s frustrated.
Nobody agrees why.

  • Speech Bubble - No One Can Determine the True Problem
  • GTM Speech bubble
  • Speech Bubble from Sales
  • Speech bubble from Marketing

What is GTM Alignment?

Not consulting.
Not agency.
Not software.

GTM Alignment is a structured diagnostic and accountability engine built around a proprietary questionnaire that reveals misalignment gaps between sales and marketing — and tracks improvement over time.

Learn About our methodology

GTM Alignment is NOT

✗ Fractional CMO
✗ Messaging consultant
✗ Agency or RevOps implementation
✗ CRM overhaul
✗ A 60-page consulting deliverable

GTM Alignment IS

✓ A structured diagnostic system
✓ Objective, cross-team alignment scoring
✓ Monthly pulse tracking and delta measurement
✓ A 90-day priority roadmap
✓ Delivered in 24 hours. Under $500 to start.

The Alignment gap

The Real Issue

There is no system measuring alignment between the teams. Companies measure pipeline, revenue, and MQLs. They don’t measure the agreement, clarity, and execution consistency between the people responsible for both.

Secret sauce

The Secret Sauce is the Score.

Sales answers. Marketing answers. Neither sees the other’s responses. The gap between them is the misalignment. Objective. No politics. Because both teams own the data, the finger-pointing stops. Nobody argues with a number. Everyone focuses on fixing it.

Sales Completes

Each sales leader answers independently. No influence from marketing.

Marketing Completes

Same questionnaire. Same questions. No visibility into what sales answered.

Gaps Calculated

The difference between answers is measured across 12 dimensions.

Score + Roadmap

Your GTM Health Score, top 3 priorities, and 90-day roadmap in 24 hours.

GTM Health Score.

Your alignment measured 0–100. Objective. Calculated. Undeniable. Both teams finally have a single number to rally around.

Top 3 Priorities.

The three fixes that will move your pipeline the most. No noise. Your team stops debating and starts executing.

GTM Health Score Example

Gap Analysis Report.

Every dimension where sales and marketing diverge, ranked by pipeline impact. You’ll know exactly what’s broken and what it’s costing you.

90-Day Roadmap.

30-60-90 day fix plan built from your specific gaps. Clear owners. No generic advice. Alignment stops being a conversation and becomes a plan.

why it works

Objective Scoring.
Monthly Accountability.
Under $300/Month.

01

Objective, Not Political

Because each team completes the questionnaire separately, the gaps are calculated not negotiated. You get the real picture.

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02

Monthly Tracking

Priorities shift. Messaging drifts. A monthly pulse score keeps both teams accountable so misalignment never quietly kills another quarter of pipeline.

Our Methodology
03

Easy to Say Yes To

Under $300/month. Cancel anytime. No contract. No IT involvement. Easy expense approval. Operational, not a strategic consulting line item.

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Three Ways To Get Aligned.

Start with a score. Stay aligned monthly. Or go all in with the full playbook.

diagnostic
Diagnostic Pricing
get my score
Align
Align Pricing Plan
start tracking
Accelerate
Accelerate Pricing Plan
get the playbook

Get the Answers Before You Start

No. The questionnaire is the diagnostic. Sales and marketing each complete it independently, no system integrations, no data exports, no IT involvement required.

Most participants complete it in 15-20 minutes. Sales leadership and marketing leadership each complete it separately. Total team time investment is under an hour.

You’ll score well and your roadmap will focus on the 2–3 gaps that remain. Even companies with generally good alignment have blind spots. The questionnaire finds them precisely because it’s objective, no politeness filter.

Your evaluation scores Messaging Clarity (0–100). If you score below 50, you have a critical gap — sales pitches inconsistently, marketing messaging doesn’t resonate, and the teams describe your value differently to every prospect. That’s when the framework matters most.

B2B SaaS and technical B2B companies at $5M–$25M ARR with 10–75 employees. You’ve got 3–15 sales reps, a marketing function, and a pipeline that isn’t performing the way leadership expects. That’s exactly who this solves for.

Because alignment is not a project, it’s an operating system. A one-time evaluation tells you where you are today. Monthly tracking tells you if you’re improving. For $297/month you get ongoing accountability that prevents the alignment decay that kills pipeline. Cancel anytime.