Pricing – GTM Alignment

Stop Guessing. Start Aligning!

Your sales and marketing teams are working hard. They just aren’t working from the same playbook. The GTM Diagnostic finds exactly where the gaps are, and tells you how to close them. No consultants. No retainers. No guessing.

The Fastest Way to Know If Your GTM Is Broken

No retainers. Just a clear score, a prioritized roadmap, and a plan your whole team can act on and everyone will agree on.

Diagnostic

$497

One-time. Delivered 24 hours after all responses are in.

You Get:

✓ GTM Health Score across 12 dimensions
✓ Specific misalignment examples from your actual funnel
✓ Gap analysis by team and function
✓ 90-day priority roadmap

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Align

$794

$497 to start, then $297/month. Everything in Diagnostic, plus monthly pulse tracking so your alignment doesn’t slip back. Most GTM fixes stall after 90 days. This keeps it moving.

You Get:

✓ Monthly pulse questionnaire
✓ Month-over-month delta tracking
✓ Drift alerts before misalignment kills pipeline

$497 to start. Then $297/month. Cancel anytime.

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Accelerate

$1,291

$497 to start, then $794/month. Includes everything in Align, plus a complete messaging framework so both teams are running the same playbook, every call, every campaign, every quarter.

You Get:

✓ Full messaging framework
✓ ICP definition & buyer personas
✓ Sales talk tracks & objection handling
✓ Messaging audit & refinement each month

$497 to start. Then $794/month. Cancel anytime.

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Which Plan Is Right For You?

DIAGNOSTIC

You need this if: You suspect sales and marketing are misaligned but can’t prove it. You’re tired of opinions and need an objective score. You want a clear roadmap without hiring a consultant or waiting 8 weeks for an answer.

ALIGN

You need this if: You’ve done the diagnostic and want to make sure the progress sticks. Your team has tried to fix alignment before and it stalled. You want monthly proof that things are actually improving, not just a one-time report that sits in a folder.

ACCELERATE

You need this if: Sales and marketing aren’t just misaligned, they’re running completely different plays. You need a shared messaging framework, not just a score. You want an outside expert reviewing your progress every month and keeping both teams accountable.

Frequently Asked Questions

You purchase the Diagnostic and receive a single questionnaire. Your sales team and your marketing team each complete it independently. We analyze the gap between their answers across 12 dimensions, calculate your GTM Health Score, and deliver a full report with a prioritized roadmap. No calls, no workshops, no back and forth.

The questionnaire takes about 15 minutes per person to complete. We recommend sales, marketing, and leadership all participate, the more complete the picture, the more accurate your score. Your report is delivered within 24 hours of all submissions. Start to finish, you can have your GTM Health Score and roadmap in less than 48 hours.

We recommend sales reps, marketing team members, and leadership all complete Sales reps in particular often reveal hidden messaging gaps and real-world GTM practices that leadership doesn’t see. If your sales team is large, you can request a statistically representative sample and the system will run your score from that group.

No. The price is flat regardless of how many people participate. In fact, the more people who complete it the richer your data and the more accurate your score. The only thing to keep in mind is timeline, if you have a large group and a few people drag their feet on completing it, it will delay your 24-hour delivery. We recommend setting a clear internal deadline before you launch it to your team.

It depends on the plan. With the Diagnostic, you receive a GTM Health Score, a full misalignment report with specific examples from your team’s responses, and a 90-day priority roadmap. With the Align plan, you also receive monthly updated scores and drift alerts so you can track progress over time. With Accelerate, you additionally receive a complete messaging framework, sales talk tracks, and a monthly advisory session.

Not at all! Let’s be honest, you know you have an issue, that’s exactly why you’re here. It means the system found the specific gaps that are quietly stalling your pipeline. Every company that has gone through the Diagnostic has uncovered at least three misalignment issues they knew existed but couldn’t prove. The score isn’t a performance review, it’s a diagnosis. And a diagnosis is only valuable if it tells you something real. The roadmap that comes with it tells you exactly what to fix first.

Most fixes fail because they’re based on opinions, not data. This is measurement, not consulting. We give you an objective score both teams can see and agree on, removing the blame game. The monthly pulse in the Align plan exists specifically because we know progress stalls without ongoing accountability.

A consultant gives you their opinion after weeks of interviews and delivers a document you may never use. We give you an objective score based on your team’s own answers in 24 hours. No opinions. No retainer. No 60-page deck. And at $497, you can know exactly where you stand before deciding whether you need outside help at all.

Yes. We’ve run diagnostics for B2B SaaS companies across commercial vehicle services, network security, and technology sectors. In every case, leadership was surprised by the gap between what they assumed was happening and what the data actually showed. The most common reaction after receiving a report is: “we knew something was off, we just couldn’t prove it. Now we can. AND we know what to fix”

Yes. Your questionnaire responses and report are never shared outside your organization. Individual responses are aggregated, no one gets called out by name. The goal is honest answers, not a performance review.

If your Diagnostic report doesn’t reveal at least three specific, actionable misalignment gaps, we’ll refund you. No questions asked.

The Diagnostic is fully actionable on its own. If you want ongoing support, the Align plan adds monthly pulse tracking so you can measure progress over time. The Accelerate plan adds a monthly advisory session if you want expert guidance on execution. No obligation. Many teams start with the Diagnostic, act on the roadmap themselves, and come back when they’re ready for more.

pipeline clarity starts here

Every Month You Wait Is Another Month Of Pipeline You Can’t Explain.

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