Your teams are misaligned. they are unmeasured

Most B2B companies track pipeline, revenue, and MQLs. Almost none measure whether their sales and marketing teams are actually operating from the same playbook. That gap is costing you pipeline, and it’s invisible until you measure it.

Start your evaluation how it works

$5M–$25M

ARR range where misalignment quietly kills growth momentum

24 Hours

Delivery window for your complete GTM Health Score and gap report

1 system

Built to track, score, and close alignment gaps every single month

what gets measured vs. what matters

Companies measure output. Nobody measures alignment.

You have dashboards for everything downstream. But upstream, where strategy becomes execution, there’s no system, no score, and no accountability.

What you currently measure

• Pipeline volume and velocity

• Revenue and quota attainment

• MQL and lead counts

• Campaign performance

• Win/loss ratios

What nobody measures > until now

• ICP Agreement Score

• Message alignment

• Lead Qualification Consistency

• Marketing – Sales Handoff

• Perception Variance

A diagnostic built around the gap between what each team believes to be true.

The GTM Alignment system works because it measures something objective: the difference between how sales sees the world and how marketing sees the same world. That delta is the misalignment.

  • Sales and marketing answer independently
    Both teams complete the proprietary GTM Questionnaire separately, without consulting each other. This isolation is the mechanism. It prevents social alignment from masking actual misalignment.
  • The differences become your diagnosis
    Where answers diverge, misalignment exists. The scoring engine calculates the magnitude of each gap across 12 alignment dimensions: ICP definition, persona assumptions, value proposition clarity, content-to-conversation gaps, lead scoring accuracy, handoff process quality, competitive positioning, pricing and packaging consistency, success story relevance, objection handling continuity, customer onboarding expectations, and retention signal visibility.
  • Your GTM Health Score and priority roadmap
    Within 24 hours, you receive your GTM Health Score, a full gap analysis report, and a prioritized 90-day alignment roadmap. No fluff. No 40-page deck. Just what’s broken and what to fix first.
  • Monthly accountability
    Each month, a short pulse questionnaire (15 minutes or less) re-measures alignment across all 12 dimensions and tracks roadmap execution. You get an updated Health Score, a delta versus last month, and a drift alert if any dimension regresses.
what you get

Four deliverables. One system.
Delivered within 24 hours.

View Pricing

GTM Health Score

A single, objective score representing the current state of alignment between your sales and marketing teams. Benchmarked, trackable, and designed to improve over time.

Top 3 Priorities

Not a twenty-point action plan. The three highest-leverage alignment fixes your team can realistically execute in the next 30 days, ranked by impact and urgency.

GTM Health Score Example

Gap Analysis Report

A detailed breakdown of where sales and marketing diverge, by dimension, by severity, and by the downstream pipeline impact each gap is likely creating.

90-Day Alignment Roadmap

A structured, quarter-long plan for closing your most critical gaps. Designed to be shared with both teams so accountability lives where the work lives.

we show you the data

This isn’t strategy consulting.
It’s a measurement system.

Most fixes add overhead. GTM Alignment replaces opinion with a score you can act on.

NOT THIS

Fractional CMO

NOT THIS

Agency Retainer

NOT THIS

RevOps Retainer

NOT THIS

One-Time Workshop

NOT THIS

Messaging Consultant

NOT THIS

Sales Trainer

“GTM Alignment is a structured diagnostic and recurring accountability system. Built to give growth-stage B2B leadership an objective view of the gap between their teams, and a monthly mechanism for holding both sides accountable to closing it.”

GET YOUR PIPELINE DIAGNOSTIC

Expose the gap between sales and marketing before it costs you another quarter.

Get Your Diagnostic for $497